A lot of ‘one shot’ solutions are heavily promoted today for small business websites and marketing in 2015. It’s hard to turn on the TV, go on Facebook, or even Gmail without being told you can make a website for $1! This is like saying you can buy a house for a dollar if someone gives you blueprints.
If you’re a small business owner of any kind, then you’re probably well aware of the fact that in current times, your business requires a web presence to keep up with standards. Now, to reach your full marketing potential on a friendly budget – all you need is to consider that consistent engagement through friendly presentation is the ultimate key to the heart of your audience.
Building a brand image is one thing, but undertaking the perfection of your audience’s online user experience on your website – or maybe your web application, is an entirely different thing.
Small Business Website User Experience
Now, let’s take into account the circumstances that surround marketing campaigns when discussing small business web marketing strategy. May there be set-backs? It’s all accounted for in the well-known risk in small business to manage a web presence. With less budget but more hands typically “on-deck”, hiring in-house employees or training for managing is more likely of a scenario. But here’s the thing:
SEO has been a very up and down profession since it’s inception, which is the inception of search engines. From the moment Google existed and was an authority, people have had interest in being at the top of Google for terms, that is a absolute constant. But what has been very dynamic over the years is exactly how to rank websites, because Google doesn’t want you to do SEO, they cycle and filter through good/bad ideas, and the tides shift.
Content Management Systems (hereby CMS), are all the rage nowadays, and while they can sound extremely complex, they’re no more than a tool for you to organize your website, much like your desktop on your computer. A modern content management system saves each piece of information as a individual database node, by doing this it makes the template (display code, the webpage you see), able to be completely dynamic, because the template is always what you want it to be, displaying the info you want it to be. Let’s try to explain it in a visual method, you have 3 posts, maybe in a database your 3 posts look something like this [post-title0:title;post-title1:title2] This isn’t legible information to the untrained eye, but nearly every computer can interpret SQL, XML and JSON in our current zeitgeist of technology. So along with your 3 posts, you have 3 themes. If you activate a new theme, your 3 posts will inherit the styles of the theme because they are modular, independent of each other and able to be mixed and maxed easily. This is the TRUE beauty of CMS design, seperating the data from the “view”(which we would call the webpage’s design in modern terms).
Blogging for some is a task. A real chore.
And this, truthfully hurts my insides somewhere just ever so slightly..
Jokes aside, it’s no secret that some people, business owners , do have a website – and love the idea of a flourishing blog – but simply do NOT have the time for it or have other obligations more suitable for their needs. Chances are, if you’re reading this blog post, you don’t fall into that category.
We’re not all lost at sea when it comes to social media marketing. Sometimes it’s less of a “navigating the waters” scenario and more of a “the well has run dry” challenge. Either situation you may find yourself in, one thing is sure: you are only going to succeed by escaping the trap of doing nothing at all rather than doing it all so perfect.
Content Management Systems, or CMS, are abstract concepts which are used to describe a type of system, that manages content on a website. This makes it much easier than editing raw code files every time you want to make an update, for example, creating a new blog post.
Modern website design is an “ever-evolving” thing, but in practice, we see today how far it has come everywhere we look. Alongside technology, website design and development will always advance in direct proportion to the new moves of tech – and thus tools.