Search Engine Marketing, Social Media Marketing, Web 2.0 Technology

Why use WordPress instead of Weebly, Wix, Vistaprint, and other turnkey services

December 12, 2014
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A lot of ‘one shot’ solutions are heavily promoted today for small business websites and marketing in 2015. It’s hard to turn on the TV, go on Facebook, or even Gmail without being told you can make a website for $1! This is like saying you can buy a house for a dollar if someone gives you blueprints.

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Blogging, Branding & Design, Search Engine Marketing, Social Media Marketing, Web 2.0 Technology

4 Tips to Make Your Small Business Web Marketing Plan More Friendly

December 3, 2014
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If you’re a small business owner of any kind, then you’re probably well aware of the fact that in current times, your business requires a web presence to keep up with standards. Now, to reach your full marketing potential on a friendly budget – all you need is to consider that consistent engagement through friendly presentation is the ultimate key to the heart of your audience.

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Branding & Design

3 Keys to Improving Your Online User Experience

November 27, 2014
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Building a brand image is one thing, but undertaking the perfection of your audience’s online user experience on your website – or maybe your web application, is an entirely different thing.

Small Business Website User Experience

Now, let’s take into account the circumstances that surround marketing campaigns when discussing small business web marketing strategy. May there be set-backs? It’s all accounted for in the well-known risk in small business to manage a web presence. With less budget but more hands typically “on-deck”, hiring in-house employees or training for managing is more likely of a scenario. But here’s the thing:

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Branding & Design, Search Engine Marketing, Social Media Marketing

How to SEO in 2015; Back to the basics!

November 24, 2014
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SEO has been a very up and down profession since it’s inception, which is the inception of search engines. From the moment Google existed and was an authority, people have had interest in being at the top of Google for terms, that is a absolute constant. But what has been very dynamic over the years is exactly how to rank websites, because Google doesn’t want you to do SEO, they cycle and filter through good/bad ideas, and the tides shift.

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Web 2.0 Technology

A Few Advantages of Using a Content Management System For Your Website

June 30, 2014
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Content Management Systems (hereby CMS), are all the rage nowadays, and while they can sound extremely complex, they’re no more than a tool for you to organize your website, much like your desktop on your computer. A modern content management system saves each piece of information as a individual database node, by doing this it makes the template (display code, the webpage you see), able to be completely dynamic, because the template is always what you want it to be, displaying the info you want it to be. Let’s try to explain it in a visual method, you have 3 posts, maybe in a database your 3 posts look something like this [post-title0:title;post-title1:title2] This isn’t legible information to the untrained eye, but nearly every computer can interpret SQL, XML and JSON in our current zeitgeist of technology. So along with your 3 posts, you have 3 themes. If you activate a new theme, your 3 posts will inherit the styles of the theme because they are modular, independent of each other and able to be mixed and maxed easily. This is the TRUE beauty of CMS design, seperating the data from the “view”(which we would call the webpage’s design in modern terms).

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Blogging

Blog and Shine: Ways to “Blog-Start” Your Morning or Any Day

March 10, 2014
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Blogging for some is a task. A real chore.

 

And this, truthfully hurts my insides somewhere just ever so slightly..

 

Jokes aside, it’s no secret that some people, business owners , do have a website – and love the idea of a flourishing blog – but simply do NOT have the time for it or have other obligations more suitable for their needs. Chances are, if you’re reading this blog post, you don’t fall into that category.

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Branding & Design, Social Media Marketing

Be Unique: 4 Examples of Outstanding Social Media Ideas in Action

March 2, 2014
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We’re not all lost at sea when it comes to social media marketing. Sometimes it’s less of a “navigating the waters” scenario and more of a “the well has run dry” challenge. Either situation you may find yourself in, one thing is sure: you are only going to succeed by escaping the trap of doing nothing at all rather than doing it all so perfect.

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Web 2.0 Technology

What is jQuery and how does it affect web business in 2014?

January 26, 2014
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jQuery is an amazing technology in the web development business world today, it was originally called jSelect (was changed due to intellectual property rights), the name jSelect was indicative of the library’s power to select individual elements within the browser, or more technically the DOM (Document Object Model). The ability to select DOM elements, before the inception of jQuery required quite a bit of verbose Javascript code, that was at sometimes very repetitive for really no reason other than it being the traditional way of doing things.

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