Web 2.0 Technology

A Few Advantages of Using a Content Management System For Your Website

June 30, 2014

Content Management Systems (hereby CMS), are all the rage nowadays, and while they can sound extremely complex, they’re no more than a tool for you to organize your website, much like your desktop on your computer. A modern content management system saves each piece of information as a individual database node, by doing this it makes the template (display code, the webpage you see), able to be completely dynamic, because the template is always what you want it to be, displaying the info you want it to be. Let’s try to explain it in a visual method, you have 3 posts, maybe in a database your 3 posts look something like this [post-title0:title;post-title1:title2] This isn’t legible information to the untrained eye, but nearly every computer can interpret SQL, XML and JSON in our current zeitgeist of technology. So along with your 3 posts, you have 3 themes. If you activate a new theme, your 3 posts will inherit the styles of the theme because they are modular, independent of each other and able to be mixed and maxed easily. This is the TRUE beauty of CMS design, seperating the data from the “view”(which we would call the webpage’s design in modern terms).

The implications from this are enormous, when I’m coding to do design I never have to worry about the words because I’ve already typed them, so I’m free to think about how I want to style my code without thinking about my code at the same time! Without these such protocols, we would all be using raw HTML! Every service we use daily is built on a Content Management System of some sort. If Facebook didn’t have your user information saved in a database table, how could it pull it so fast? This is the exact same technology we use when making sites at TPM, able to produce lightning fast, beautiful results from highly organized structured sources of data.

Wordpress is of course the best example of this, as not only is it our CMS of choice, it’s the most popular on the net. WordPress is first and foremost a management tool. It was meant to be a blog at it’s inception, but the community soon turned it into a full fledged framework and now it is the most popular on the net.


Blog and Shine: Ways to “Blog-Start” Your Morning or Any Day

March 10, 2014
Blogging In The Morning Or Blog Tips Anytime

Blogging for some is a task. A real chore.


And this, truthfully hurts my insides somewhere just ever so slightly..


Jokes aside, it’s no secret that some people, business owners , do have a website – and love the idea of a flourishing blog – but simply do NOT have the time for it or have other obligations more suitable for their needs. Chances are, if you’re reading this blog post, you don’t fall into that category.


While it’s fine and dandy for this example business owner to be going about his morning routine, you’re here and now, ready to do your job. Perhaps you are your own one-man business and blogging away. Nevertheless, let’s agree that blogging should never be considered a chore.


However, if blogging is a task on your goal list for the day, then consider this: as I sat here and am drinking my coffee and have evaluated my day ahead of me and what I would blog about today, I realize a key component to good blogging is opportunity.


But what can be so opportune to dub thy article one to be read?


  • Simply enough: Begin your day by writing!


My first thought. Each and every day we rise with the sun, with a whole


Branding & Design, Social Media Marketing

Be Unique: 4 Examples of Outstanding Social Media Ideas in Action

March 2, 2014

We’re not all lost at sea when it comes to social media marketing. Sometimes it’s less of a “navigating the waters” scenario and more of a “the well has run dry” challenge. Either situation you may find yourself in, one thing is sure: you are only going to succeed by escaping the trap of doing nothing at all rather than doing it all so perfect.


2014: The Year Your Social Media Is Serious…..ly Effective!

To get your inspiration back on par or to jump start your efforts on new platforms here are four simple out-of-the-box or cutting-edge approaches for using social media to get your businesses’ message across. Maybe they’ve been around for some time, but I’ve noticed them not being used to their full potential. If you aren’t taking advantage of something somewhere in the social-sphere, here’s some ideas simple and savvy that will make you meet the challenge; be unique!


Increase Reach With Events By Promoting


Blogging, Branding & Design, Web 2.0 Technology

What is a Content Management System (CMS)

February 15, 2014

Content Management Systems, or CMS, are abstract concepts which are used to describe a type of system, that manages content on a website. This makes it much easier than editing raw code files every time you want to make an update, for example, creating a new blog post.

Imagine editing code files every single time you wanted to make a Facebook update!

Without Content Management Systems, that could be a reality. The key difference between content management systems and flat HTML/PHP is that the info displayed as HTML/PHP and received by PHP is stored in a database. Once this information is stored in a database, anything can be done with it easily. Database queries are extremely efficient. If you would like to visualize a database, picture an Excel Spreadsheet, with columns and rows – and they are pretty much exactly the same thing! Simply one is built for web format; one for user format.


Intuitive Usage of Information

Once this information is in the database, we can render it however we like. In whichever order we like, however we want it to look, and send the information from the database to other specific parts of the website that need the information, etc., so on and so forth. In this light, there is almost no reason NOT to use a CMS. The only specific reason would be if you were a die-hard programmer, but even the best programmer would likely use a CMS because it helps you keep your work organized on all levels.

The leading CMS at the time of typing this is WordPress, which is used by CNN, Forbes, New York Times, Sony, Best Buy and much more. It’s a free software, and very extensible to use for programmers, as well as very friendly for people who aren’t as tech savvy. It’s a swiss army knife for web pages – allowing you to have a awesome blog, or an awesome website, or both fused together!

It’s two native “post types” are Blog Posts and Web Pages. This allows you to keep your journalistic blog entries separate from your websites’ pages that are just “pages” rather than blog entries. You can use WordPress’s inherent editor in order to make beautiful web pages and blog posts. You can also utilize HTML fully if that’s something you’re interested in. WordPress is also highly regarded for SEO, Google respects the WordPress platform’s strength, ingenuity and general quality.


Your Own WordPress Website

If you’re curious about how to get your own WordPress website on your own domain, call (734) 365-1867 for a free consultation.


4 Things Your Website Needs in 2014

February 3, 2014

Modern website design is an “ever-evolving” thing, but in practice, we see today how far it has come everywhere we look. Alongside technology, website design and development will always advance in direct proportion to the new moves of tech – and thus tools.


This goes the same from new paradigms on the ways in which we actually construct and code websites to the way we utilize new devices as tools for our websites.


We’ve seen the QR codes. We’ve seen the advance of tablets and iPads. We’ve increased our acuteness to brand awareness trust with websites and a transparent social media presence across the web. We’ve realized that A LOT of people shop from mobile (or use mobile while shopping/decision making). As consumers, we’ve seen the way and the swiftness at which technology has changed, so as business owners or webmasters, we are obligated to take a fine look at what the new year means for making your website up-to-date if we want to succeed.


List of 4 Things You & Your 2014 Website Need To Be Doing


Some of these things may be incredibly obvious if you’ve read articles of the past, but I’m dishing out the essentials here – this is what you need – yes, NEED! – for your website this year. These apply to nearly every industry and I picked these 4 keys reasons for that reason.


Good Navigation

I don’t want to say “simple” or “clean” necessarily covers everybody


Web 2.0 Technology

What is jQuery and how does it affect web business in 2014?

January 26, 2014


jQuery is an amazing technology in the web development business world today, it was originally called jSelect (was changed due to intellectual property rights), the name jSelect was indicative of the library’s power to select individual elements within the browser, or more technically the DOM (Document Object Model). The ability to select DOM elements, before the inception of jQuery required quite a bit of verbose Javascript code, that was at sometimes very repetitive for really no reason other than it being the traditional way of doing things.

The power of Selecting DOM elements, how it relates to your business

When a element is selected, this means you are able to access all data associated with it, including the size of the image, all CSS styles applied to the image, etc. You can manipulate the element through specific animation, hide it completely, make “popups”, live streams and much more with jQuery. So what does jQuery in 2014 look like?


Search Engine Marketing

How is 2014 Marketing Changed by 2014 Technology?

January 7, 2014
New 2014 Marketing Strategies

2014 is, as every is at one point, the new year. This year, many things have happened within the technical community to allow different technologies and strategies to flourish on the web, with many outlets. While this post will primarily talk about marketing, the technology shift that has came with such libraries as jQuery (http://jquery.com/), artists can now transmit and integrate their work across the web with techniques that are revolutionarily simple, a product of good people who want to see a better web. http://en.wikipedia.org/wiki/Open_source to check out more what it’s all about.


How Technology Dictates 2014 Marketing


As for marketing, in 2014 Google is forced to see social signals (blog posts about someone on a site like Tumblr, links on Twitter, Facebook, etc) as the defining factor when ranking a website. These sites are so universally popular and demand user interaction, so if someone is being interacted with frequently on a social media site, they’re likely to be an authority on whatever their subject matter. As a result, if you want to control Google nowadays it’s not as “cheating” as it used to be, there is no “magic pill”, you must create (or simulate) original content and interaction with this content on your social network accounts which are connected with your brand (Usually through “URL” fields in profile). In 2014 marketing, this is great for the real business, as if you’re really dedicated to bringing your business online, you will add content frequently (or, this is how Google sees it), and by adding relevant (to your niche) content to your website, to Social Networks connected to your website, Google sees your brand as authoritative. Hard work truly pays off in the marketing/SEO game nowadays, more than anything. This type of system near guarantees that people who are faking and generating bad content through machine learning algorithms have to go legit, and as a result we have a more clean, organized, and infomative internet.




Branding & Design

Why Use WordPress For Your Website?

November 21, 2013

If you’re wondering whether WordPress is a good way for you to manage your online presence, whether it be a portfolio, shop, portal, network (social or otherwise), or community, WordPress is always a viable option to manage your data in a coherent way, and ran by powerful code that turns your data into beautiful imagery.


The best part of WordPress is that it’s built off the idea of organization. It’s at first organized to be a blog, but it has a very rich Application Programming Interface that can be extended to include Custom Post Types. With this feature, WordPress can be programmed to create and organize any type of data type, not just blog posts! You can manage a “Menu” Section for your restaurant website as easy as you check your email online! Run a community calendar for an oraganization with the same amount of ease as sending a friend on Facebook. Even managing a client, customer or product database is an easy task with such a beautiful and user friendly interface.


Wordpress also supports something called “Plugins”. These are extensions for your site; ‘addons’, ‘modules’, like when you put a different engine in a car, or add a decoration to it. There are many modules as the WordPress community is mostly very friendly in the effort to create clean, efficient code all across the board. Plugins can change your blog into a Makeup shop, or a social network for construction workers, the range of versatility is literally endless!



Branding & Design

Modern Websites: Do You Have One?

July 21, 2013
What is a modern website in 2014?

A lot of businesses and enterprises in general neglect their website, either due to pure negligence or perhaps they think their customers enjoy the “old/classic” feel, and while that’s all well and good, there’s many things to take into account for every website owner in the year 2013.


1. Is your website easily manageable?


Is it possible for you to make easy changes to pages of your website, like the size of a picture, or text of an article? Over time, changes in the web have made it much more simple for the average user. Whether you’re reading or authoring a webpage, the web is now tailored to people who do not have a tech background! We offer solutions that are amazingly easy to customize, whether it’s page content, font size, colors, anything, you can do it all in the palm of your hand with a Content Management System like WordPress.


2. Is your website viewable on all devices (Phones, iPads, iPods


Search Engine Marketing

4 Key Ideas to Maximize Your Efforts in the Mobile Marketing Movement

February 20, 2013

Change is inevitable, and keeping up with the times can mean a great deal to the livelihood of your business. When the dot com boom was first introduced into the playing field, adapting to the new technology of a personal or business webpage was not a necessity, but it boomed why? A fair portion of what is to blame was the hype, but there also was an equivalency in convenience and effectiveness – people had fun partaking on both sides of the screen. The internet passed the test. Flying colors. But soon enough, however, we find ourselves in a day and age when not just is the internet incredibly relevant to increased success with businesses of all types, but the internet is being used in all kinds of new ways. The same principle applies: what works, stays. Folks, mobile marketing is here to stay for good.

How and Why Mobile Marketing is a ‘Movement’

In fact, in a recent study published at the end of last year by Ofcom, consumer research points out that a great deal of internet usage is conducted using mobile devices – and in many countries. Just take a look yourself:

Those stats get me giddy, but if you’re seeing laptops still in the lead or don’t find that the strong surge being global is proof enough, let your eyes rest upon these glaring statistics. Mobile marketing to outrun desktop computer usage?! Not only is that a possibility to ponder, but according to Microsoft Tag research, its a prediction for what we’ll see ahead of us come 2014.

Safe to say the facts speak for themselves and operating in denial could leave your business in the dust. In 2013, there is no longer the need to calculate the value and worth of mobile marketing investment; although you can if you want to, and you sure can share your outcomes and data if you want to, too – there are many, many like myself who warmly appreciate the sharing of analyics in evolving paradigms. See now, your competitors aren’t just “getting into” mobile marketing – throwing up some QR codes on marketing peices or setting up the option to “check-in” to your local business. No. They are getting in and getting dirty. Everybody is having wild fun with the mobile technology too (just the dot come bubble), which only naturally leads to.. new functions, usages, and applications within this (not so little anymore) world of mobile marketing.

How to Maximize Your Efforts and Invest Best with Mobile Marketing in 2013

It is a movement that is snowballing quickly in several directions, and businesses, programmers, and users alike are all discovering both new ways as well as the most efficient ways to enjoy the experience. Don’t let the magnitude of this momentum stop you from building your own mobile momentum. Whether you’re not in the game yet, or you’re not sure how to get the most of mobile in its current state, you’ve got options; successful, customer-winning options. I mean, you came here for a reason right? So, without any further adieu, let me share with you the most useful and effective mobile marketing ideas for 2013.

1. Time to trash the notion that SMS (text messages) are intrusive.

Many businesses (local SMB’s especially) have reserved their opportunity to tap into an incredible resource: insanely intimate communication with their customers. The truth is that most consumers don’t find SMS marketing intrusive at all as long as they have opted-in to being messaged, most consumers enjoy the special perks, coupons, and offers in the personal manner of SMS, and lastly, not most, but all, consumers who have plunged for the opt-in will 99.9% of the time receive and actually read the message. Not only can you use standard text-messaging in your marketing efforts, but MMS (multi media messaging) is also an option. Do you think direct mail marketing pros of the past would brush the oppurtunity off? Didn’t think so either. A few ideas for ways to get customers to opt-in:

  • Restaurants, have your waitress or cashier equipped with a simple postcard with the number to text to opt-in when it comes time for food bills to be paid. Slipping these in takeout order works too.
  • Storefronts, post attractive, easy-to-read signage displaying the opt-in method and a special offer for signing up that they can redeem that day. This will help get people in the door and you’ll also have their number for keeps to repeat the process! ;-)
  • Retail businesses, appeal to your audience by informing them that by signing up they will be informed about exclusive sales and other useful reminders, like when a new brand is stocked.
  • Physical stores that utilize shopping carts, display the opt-in on buggy handles, offering special deals – right where their hands are placed (and phone if they happen to pull it out).

While these are industry-specific examples, any business can easily implement SMS marketing and build a solid list by having simple postcards with the opt-in, on-hand!

2. I didn’t say QR was a waste – You simply need to get creative with those darned things!

They certainly are not a waste in any aspect, with the increasing number of people who utilize smartphones. Even people who don’t are familiar with them by now. These funky boxes of “quick response” codes are wonderful tools when you actually think outside the basic box though. Implementing QR code functionality in ways that will either greatly benefit your customers or impress the heck out of them with creativity, will win them over. QR codes have become a saturated phenomenon, so you’ve got to stand out from the crowd. One example, as the mobile infographic above suggests, is placing QR codes on price tags so that customers can do things like: compare competitor prices, tally total costs, calculate savings, or redeem discounts – all right then and there. Mobile consumers build trust with your brand when the sense of reward is obtained; that sense/trust is invoked or conjured up really as easy as them simply utilizing their gadget in a new or interesting way. See this list for a great bunch of unique suggestions.

3. Do thorough analysis on the experience customers get when they interact with you in mobile modes.

How to go about that exactly? Your analysis should include:

  • Testing and analyzing how every single aspect of your website looks and functions in a variety of devices. If you don’t have responsive design implemented into your website’s design/coding, the results you’ll find with a peek on a phone will be startlingly bleak: a bunch of jumbled up and illegible content; useless. It’s more important than every to have responsive design, and it covers all the bases – any size screen will be able to browse your site in an appropriate view. Do due diligence and check on small phones, smartphones, tablets, and every possible resolution of screen, and take your time. Every page. Every submission form. Every product display. Evaluate if any changes need to be made, and hire a pro to fix your errors an inconsistencies.
  • Have an e-mail newsletter going out too? This should also be optimized for mobile viewing or you’re losing out on tons of action. Consumers who spend their “reading time” on their mobile devices is at an increasing rate, and makes perfect sense, too. Who wants to sit at the same familiar desk when you can catch up on your favorite news sources and e-mail subscriptions while enjoying a fine seat on a park bench on a perfectly sunny day?

4. If you haven’t tackled it already, optimize for mobile searching. I urge you!

An overwhelming portion of searches (1 in every 7) are being performed on mobile devices, and a hefty portion of those searches happen while customers are in-store even. What bases need to be covered for a perfect-10 score on the mobile search scale?

  • First, be sure you have all of your correct information filled out on your Google+ Page listing (formerly dubbed a “Google Places” listing) which appears on the Google Map when people search for your services. Also, more obviously, when they search for your business name. Go the full distance, and be sure to add photos to your profile, descriptions, and try to get reviews from happy customers. This listing may be the only impression your business has the chance to give before a mobile user decides which local business to patronize.

Once you’ve got that taken care of, don’t stop with filling the profile out. Search engine results, especially in local markets when mobile users search, can be highly competitive. Just because you have more reviews than your competitor means that you will outrank them on the map (although reviews are necessary components to beating them out). Much more than that goes into ensuring a top spot on Google and chances are if you’ve thought about being #1, your competitors have too. So where do you fall in the results? Hire a professional search engine marketing specialist to implement a campaign that will secure your local spot. Also, a true professional SEO will not just wing it with where you’re going to pop up (as in, which search terms will be queried and you’ll be the top result for), but they will perform keyword research to analyze what EXACT search terms are getting the most search volume. Keyword research and targeting could be put into an easy analogy: it’s essentially figuring out where the jack-pot school of fish are hiding out in most frequently, when you’re examining the territory of the lake you’re fishing in. But, seriously, I can’t stress enough how important it is to tackle this now rather than let time tick away – because according to



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