As a restaurant owner, your main objective in creating restaurant marketing strategies and spending advertising dollars is to simply bring in new customers, and create loyal patrons who will make their way to your dining room time after time, however frequent–but as the saying goes–the more the merrier!
Restaurants must largely focus on branding by personally appealing to their guests with clear branding that creates a comfortable and enjoyable environment for the customer. In the restaurant industry, your customers must leave satisfied with a positive experience, and traditionally, there have been quite a few ways a restaurant can appeal to their crowd—from pleasant staffing to the ambiance to, of course, the menu. It’s all about the experience.
As a restaurant owner though, you’ve probably already considered the impact Social Media can have on your business, and you’ve probably made some steps to getting started on using Social Media as a major tactic for marketing your restaurant, like setting up a Facebook page or Twitter account. Social platforms are the stepping stones for creating incredible brand images as well as directly interacting with customers and receiving valuable insight or feedback. Every industry is different, but restaurants have a unique opportunity to reel in Social Media success from how they decide to interact on social media platforms. Hands down, using social media can be one of the most effective restaurant marketing strategies–but only when done correctly.
The greatest restaurant marketing strategies and methods you should be leveraging to your advantage over social media networks and channels are the use of contests and other similar promotions. Contests are a sure-fire way to bring traffic in through your doors in an immediate manner. With the amount of advertisement that has been thrown at consumers and customers, the lengths needed to capture your audience must go beyond the typical. Offering contests and promotions will increase awareness and publicity for your business and put your brand image in a spectacular and modern light. People want to get involved with your business, and you should want to get involved with them in new and innovative ways that don’t just benefit you, but reward them for their patronage.
If your restaurant isn’t seeing any substantial results from your social media marketing efforts, consider implementing any (or all!) of these ideas for restaurants marketing strategies that successfully reach out to customers with contest and will align your social media and social branding in ways that will satisfy and perhaps exceed your customers’ expectations.
Just like simply setting up Social Media profiles is not enough for Social Media Marketing success, simply setting up amazing, unique contests will do you no justice. You must promote your restaurant marketing strategies and contests everywhere possible on the net, and most definitely promote them from within your restaurant for viral success.