If you’re a small business owner of any kind, then you’re probably well aware of the fact that in current times, your business requires a web presence to keep up with standards. Now, to reach your full marketing potential on a friendly budget – all you need is to consider that consistent engagement through friendly presentation is the ultimate key to the heart of your audience.

Web Marketing for Small Business: How Can I Do This Best?

Even as when you’re dealing with seemingly bland or repetitive content matter due to being a specific niche – or something that perhaps isn’t the easiest subject to base a blog around – you need to get creative on how you’re reaching your customers through the means of the web in practical terms. If you’re a small business, this means everything from budget to local distinctions to degrees of getting creative and thinking outside the box to meet your audience, not just any web visitors. The best thing you can do is make sure you’re being reached correctly if you do have a website that’s fully cross-device compatible. If not, you’re missing out (the statistics tell all) and you’re not doing your best.

One size doesn’t fit all, but one thing will always be true: you need to make a connection with your audience in the web environment that creates comfort. This doesn’t necessarily mean that you need to create a “cozy” brand image, but whatever makes your people “click” needs to considered, rather than the cookie cutting.

Cookie-cut in 2015 and you will waste your marketing budget.

Maybe you’re a little dry on what are the latest developments in user interaction or maybe you’re clueless as to what to handle for your startup; again, one size does not fit all! Whether you have a start or are looking for icing your cake, I have something to dish up.

To help you think creatively about how you can be friendly and approachable, let’s cover 4 golden references of tips, ideas, and concepts that relate to the experience small business consumers.

  1. Follow the crowd – your target audience that is! Not the competitor crowd. The first key to uncovering the best marketing plan for the web for your business is discovering where the most of your audience is engaging with competitors’ web entities.. social media sites, websites, email marketing; what grabs your people best? Start there.
  2. Connect social media to everything. Maybe your entire small business web marketing structure is based around campaigning via social media, and if this is the case, this only speaks more volumes to the importance of this: but make sure your URL or icons are MEMORABLE, VISIBLE, and CONSISTENT.
  3. Quality AND quantity. Today’s market of the web in general is, well, becoming a flooded zone. When it comes to inbound marketing plans, cranking out more content, posts, specials, media, contests – more engagement is needed for attention. Figure out how to do this the simplest ways first in order to manage quality control. It’s all a balancing act!
  4. Make sure your website and your web profiles that you have creative control over are compatible with mobile phones, or rather, built on responsive design. If you’d like to learn more about the intricacies of what makes a site fully “responsive” check this read out. If you need help making your website coded to the latest standards to not lose out on your audience – you can contact me directly via the form on this site.


December 3, 2014
Group of people with smartphones. Technology.

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