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Blogging, Local & Small Business

Blog and Shine: Ways to “Blog-Start” Your Morning or Any Day

March 10, 2014
Blogging In The Morning Or Blog Tips Anytime


Blogging for some is a task. A real chore.

 

And this, truthfully hurts my insides somewhere just ever so slightly..

 

Jokes aside, it’s no secret that some people, business owners , do have a website – and love the idea of a flourishing blog – but simply do NOT have the time for it or have other obligations more suitable for their needs. Chances are, if you’re reading this blog post, you don’t fall into that category.

 

While it’s fine and dandy for this example business owner to be going about his morning routine, you’re here and now, ready to do your job. Perhaps you are your own one-man business and blogging away. Nevertheless, let’s agree that blogging should never be considered a chore.

 

However, if blogging is a task on your goal list for the day, then consider this: as I sat here and am drinking my coffee and have evaluated my day ahead of me and what I would blog about today, I realize a key component to good blogging is opportunity.

 

But what can be so opportune to dub thy article one to be read?

 

  • Simply enough: Begin your day by writing!

 

My first thought. Each and every day we rise with the sun, with a whole

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Blogging, Branding & Design, Web 2.0 Technology

What is a Content Management System (CMS)

February 15, 2014
wp


Content Management Systems, or CMS, are abstract concepts which are used to describe a type of system, that manages content on a website. This makes it much easier than editing raw code files every time you want to make an update, for example, creating a new blog post.

Imagine editing code files every single time you wanted to make a Facebook update!

Without Content Management Systems, that could be a reality. The key difference between content management systems and flat HTML/PHP is that the info displayed as HTML/PHP and received by PHP is stored in a database. Once this information is stored in a database, anything can be done with it easily. Database queries are extremely efficient. If you would like to visualize a database, picture an Excel Spreadsheet, with columns and rows – and they are pretty much exactly the same thing! Simply one is built for web format; one for user format.

 

Intuitive Usage of Information

Once this information is in the database, we can render it however we like. In whichever order we like, however we want it to look, and send the information from the database to other specific parts of the website that need the information, etc., so on and so forth. In this light, there is almost no reason NOT to use a CMS. The only specific reason would be if you were a die-hard programmer, but even the best programmer would likely use a CMS because it helps you keep your work organized on all levels.

The leading CMS at the time of typing this is WordPress, which is used by CNN, Forbes, New York Times, Sony, Best Buy and much more. It’s a free software, and very extensible to use for programmers, as well as very friendly for people who aren’t as tech savvy. It’s a swiss army knife for web pages – allowing you to have a awesome blog, or an awesome website, or both fused together!

It’s two native “post types” are Blog Posts and Web Pages. This allows you to keep your journalistic blog entries separate from your websites’ pages that are just “pages” rather than blog entries. You can use WordPress’s inherent editor in order to make beautiful web pages and blog posts. You can also utilize HTML fully if that’s something you’re interested in. WordPress is also highly regarded for SEO, Google respects the WordPress platform’s strength, ingenuity and general quality.

 

Your Own WordPress Website

If you’re curious about how to get your own WordPress website on your own domain, call (734) 365-1867 for a free consultation.

Blogging, Branding & Design, Search Engine Marketing

Are Your Images Optimized for the Web?

August 3, 2012
Image Optimization for the Web


When optimizing images on your website for the best web-based results, there’s two major things, or entities rather, you should have in mind: optimizing for your visitors and optimizing for search engines.

Let’s start with the first group: your audience.

 

User experience when visiting websites is quite obviously crucial, and visual experiences with images aren’t ones you should neglect or overlook in any way, including the following ways:

Be relevant. The saying is true: “A picture’s worth a thousand words.” The foremost thing you should keep in mind is how and what your selected pictures are speaking to your audience. They will have a great deal of influence over the way a visitor perceives your brand image and the values you represent. Pictures and their relevancy and context when chosen exceptionally well, will also stick in readers’ mind, remembering your content and making a greater impact.

Consider size. When the shoe fits, wear it. If you’re able to pull off a cowboy boots, go for it. Sometimes some sandals are all you need, though. What am I even getting at here? Size and style of your images plays an important role in the way your visitor emotionally connects. Large pictures can have a large impact; small pictures give small return to your reader.

Load time and file size. Even though we’re living in a digital age, we must still be mindful of our bandwidth behavior. To ensure a good user experience, make sure your actual image files aren’t too large to cause loading like a tortoise. Why does this happen and how can you fix it? Oftentimes, the quality of the photo is too high–the higher the setting for quality, the bigger the file size will be. Strike a balance. Also, a your images could be formatted for print settings. Adjust your dpi in Photoshop if it is too high (72 is a good place to be). Load time also effects SEO.

Now what about optimizing for search

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Blogging, Local & Small Business, Search Engine Marketing

Website Marketing Analysis Part 1: Building Your Toolbox

July 25, 2012
website-marketing-analysis-tools-and-tips


One clear sign that you are not executing your online marketing plans effectively is if you forget to tidy up those plans with the important (should be first) step of analysis. Website marketing analyses don’t need to be expensive, although letting the pros handle the, otherwise raw data, will save you time and error, but business owners who shy away from the reality of analysis altogether will senselessly fail to evaluate what the highest return on marketing investment is—and what it could be.

Business analysis doesn’t always need to be complicated.

Despite pitfalls that may be placed in the way success along the way, if all innovators and thinkers were to neglect performance testing, we would have never had the great inventions come along like light bulbs and motor vehicles. While Edison and Ford worked tirelessly at never giving up, they never reached their goals without also figuring out exactly what was and wasn’t working—and changing.

If you want to improve the way your website is performing, capturing leads, making money, and getting the right idea across to you audience, you must face the facts (and figures). The analysis behind web marketing can seem especially confusing within business, but the tips and tools within this series will help you to do so more successfully, without as much time, and definitely without so much of that complicated thing called guesswork.

Turning Guesswork into Yes-work. What’s the first step to managing and analyzing your website marketing? You have got to say YES, first, to enabling the process. If you don’t have any web traffic analytics tool installed onto your website, you are essentially saying no—let’s not care about how all this work pans out in the long run. A great list of tools to get you going and help you say YES, loud and clear:

Free

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Blogging, Search Engine Marketing

SEO Tips for 2012: How to Stay Ahead

July 1, 2012
tpm


The SEO world is in a state of flux right now, and most of us know with all “actions”, there is a very adequate “reaction” (shoutout to Sir Isaac Newton) . By that I mean, although the SEO world is going crazy post-Penguin, and SEO seems to become a more esoteric process, this of course leaves a lot of room for success for the people who decide to figure out how Google works, post-Penguin – if so many cannot figure it out.

Penguin was directed toward link spammers, and although there had been rumors of link penalties for years preceding Penguin, they’re now a very real thing. It was inevitable, and for all the damage it has caused people (none yet for TPM), it has opened up so much opportunity in people dropping out of the game, because they can no longer mindlessly create unreadable content, post it to a site, and send thousands of spam backlinks to be ranking for high earning terms. The way to do SEO now is be natural, and although that has always been our opinion, it is really truly the “only” way now. Here’s a couple tips for optimizing your site for proper SEO marketing in 2012.

1. Always use unique content.

If your blog is full of reposts, reblogs, or any unoriginal content, you are now much, much more unlikely to rank. Google wants to rank people who are naturally building authoritative, helpful, and UNIQUE websites. Why should they rank a site that just copies and pastes articles from others? It only makes sense that Google would want to rank the person who innovates within the field and who writes all their own content.

2. Cut back on keyword

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Blogging, Local & Small Business, Search Engine Marketing

The Road Map to Targeted Website Traffic

April 23, 2012
targeted-website-traffic-success


Harnessing the power of the web may seem elusive if you don’t fully understand how to gain targeted website traffic. The road to online business success is not one that is necessarily the less beaten path, but it is by no means one that is traveled by accident.

Targeted Website Traffic

 

If you want to find your way to qualified leads and vice versa—qualified, interested, and highly targeted traffic—you must plan a precise route that will lead to communicating with your target audience in the best way possible online. The best way to steer targeted website traffic in your direction and the best way to gain the most qualified leads online is one in the same–through inbound marketing.

Inbound Marketing

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Blogging, Search Engine Marketing

Around The Web: Why is SEO Important? [Infographics]

April 2, 2012
Why is SEO important


Why is SEO Important?

To answer the question ‘Why is SEO Important?’ let’s take it back to the basics (because the tried classics usually are the basics)–put yourself in your customers’ shoes. If you want to ‘get around the web in 60 seconds’, to your desired destination, what compass are you going to use to navigate? A large percentage of the time when people have a question, want an answer, or need a solution to a problem, they turn to the internet. And yes, you guessed it—they turn to Google most of that time.

People want answers fast. People also want to dig through thorough information—which is why you should focus on things like bounce rate. My point being–people want to actually have a good read; keep them on your site with not just one good read, but enough to satisfy their needs more than once over. This relates right back to the same customer-centric thinking, but applied on a grand scale to the content—and thus value!—you provide to your customer.

Clueless on search engine optimization and how this all even relates? Before we jump into bounce rate, latent semantic indexing, and keyword density—let me ask you one thing: you came here because you were intrigued by the question presented in the title—Why is SEO Important? Maybe you even found this article by typing that exact question into Google. Viola! That is exactly the point I am illustrating in this post!

From around the web, I’ve collected the most informative and useful infographics that I could find covering search engine marketing topics and just Google in general. These should be more than enough information to answer your itching for knowledge. Since SEO is such a vast subject, I thought this would be a digestible way for any person looking to understand what makes having a

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Blogging, Local & Small Business, Search Engine Marketing

Best Business Ideas to Take Advantage of Online in 2012

March 29, 2012
dude


What are the best business ideas to implement this year? Things in the online business world were just as exciting in 2011 as what is expected to thrive in the months ahead of us. Honestly, I don’t think anybody anticipates that fact to change anytime in the foreseeable future.

The internet has been a game-changing gateway for communication. It has never been easier to connect with anybody, interested in anything, when and how we want. Throughout history as we’ve adapted new ways to communicate more effectively we’ve also thought up even newer ways to leverage invention and technology for the result of business.

The same way, we’ve learned to apply the concept directly within the online marketing world in numerous ways. Finding information and connecting with an audience (at once, an individual or millions) is much more organized, accessible, and convenient. In fact, in order to actually “survive” or to have any kind of impact or success with your business online I reckon you do exactly just that – connect with your audience. Why?

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