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Local & Small Business, Search Engine Marketing

How is 2014 Marketing Changed by 2014 Technology?

January 7, 2014
New 2014 Marketing Strategies


2014 is, as every is at one point, the new year. This year, many things have happened within the technical community to allow different technologies and strategies to flourish on the web, with many outlets. While this post will primarily talk about marketing, the technology shift that has came with such libraries as jQuery (http://jquery.com/), artists can now transmit and integrate their work across the web with techniques that are revolutionarily simple, a product of good people who want to see a better web. http://en.wikipedia.org/wiki/Open_source to check out more what it’s all about.

 

How Technology Dictates 2014 Marketing

 

As for marketing, in 2014 Google is forced to see social signals (blog posts about someone on a site like Tumblr, links on Twitter, Facebook, etc) as the defining factor when ranking a website. These sites are so universally popular and demand user interaction, so if someone is being interacted with frequently on a social media site, they’re likely to be an authority on whatever their subject matter. As a result, if you want to control Google nowadays it’s not as “cheating” as it used to be, there is no “magic pill”, you must create (or simulate) original content and interaction with this content on your social network accounts which are connected with your brand (Usually through “URL” fields in profile). In 2014 marketing, this is great for the real business, as if you’re really dedicated to bringing your business online, you will add content frequently (or, this is how Google sees it), and by adding relevant (to your niche) content to your website, to Social Networks connected to your website, Google sees your brand as authoritative. Hard work truly pays off in the marketing/SEO game nowadays, more than anything. This type of system near guarantees that people who are faking and generating bad content through machine learning algorithms have to go legit, and as a result we have a more clean, organized, and infomative internet.

 

How to Succeed with SEO Marketing in 2014

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Local & Small Business, Search Engine Marketing

4 Key Ideas to Maximize Your Efforts in the Mobile Marketing Movement

February 20, 2013
the-mobile-movement-ideas-for-mobile-marketing-success


Change is inevitable, and keeping up with the times can mean a great deal to the livelihood of your business. When the dot com boom was first introduced into the playing field, adapting to the new technology of a personal or business webpage was not a necessity, but it boomed why? A fair portion of what is to blame was the hype, but there also was an equivalency in convenience and effectiveness – people had fun partaking on both sides of the screen. The internet passed the test. Flying colors. But soon enough, however, we find ourselves in a day and age when not just is the internet incredibly relevant to increased success with businesses of all types, but the internet is being used in all kinds of new ways. The same principle applies: what works, stays. Folks, mobile marketing is here to stay for good.

How and Why Mobile Marketing is a ‘Movement’

In fact, in a recent study published at the end of last year by Ofcom, consumer research points out that a great deal of internet usage is conducted using mobile devices – and in many countries. Just take a look yourself:

Those stats get me giddy, but if you’re seeing laptops still in the lead or don’t find that the strong surge being global is proof enough, let your eyes rest upon these glaring statistics. Mobile marketing to outrun desktop computer usage?! Not only is that a possibility to ponder, but according to Microsoft Tag research, its a prediction for what we’ll see ahead of us come 2014.

Safe to say the facts speak for themselves and operating in denial could leave your business in the dust. In 2013, there is no longer the need to calculate the value and worth of mobile marketing investment; although you can if you want to, and you sure can share your outcomes and data if you want to, too – there are many, many like myself who warmly appreciate the sharing of analyics in evolving paradigms. See now, your competitors aren’t just “getting into” mobile marketing – throwing up some QR codes on marketing peices or setting up the option to “check-in” to your local business. No. They are getting in and getting dirty. Everybody is having wild fun with the mobile technology too (just the dot come bubble), which only naturally leads to.. new functions, usages, and applications within this (not so little anymore) world of mobile marketing.

How to Maximize Your Efforts and Invest Best with Mobile Marketing in 2013

It is a movement that is snowballing quickly in several directions, and businesses, programmers, and users alike are all discovering both new ways as well as the most efficient ways to enjoy the experience. Don’t let the magnitude of this momentum stop you from building your own mobile momentum. Whether you’re not in the game yet, or you’re not sure how to get the most of mobile in its current state, you’ve got options; successful, customer-winning options. I mean, you came here for a reason right? So, without any further adieu, let me share with you the most useful and effective mobile marketing ideas for 2013.

1. Time to trash the notion that SMS (text messages) are intrusive.

Many businesses (local SMB’s especially) have reserved their opportunity to tap into an incredible resource: insanely intimate communication with their customers. The truth is that most consumers don’t find SMS marketing intrusive at all as long as they have opted-in to being messaged, most consumers enjoy the special perks, coupons, and offers in the personal manner of SMS, and lastly, not most, but all, consumers who have plunged for the opt-in will 99.9% of the time receive and actually read the message. Not only can you use standard text-messaging in your marketing efforts, but MMS (multi media messaging) is also an option. Do you think direct mail marketing pros of the past would brush the oppurtunity off? Didn’t think so either. A few ideas for ways to get customers to opt-in:

  • Restaurants, have your waitress or cashier equipped with a simple postcard with the number to text to opt-in when it comes time for food bills to be paid. Slipping these in takeout order works too.
  • Storefronts, post attractive, easy-to-read signage displaying the opt-in method and a special offer for signing up that they can redeem that day. This will help get people in the door and you’ll also have their number for keeps to repeat the process! ;-)
  • Retail businesses, appeal to your audience by informing them that by signing up they will be informed about exclusive sales and other useful reminders, like when a new brand is stocked.
  • Physical stores that utilize shopping carts, display the opt-in on buggy handles, offering special deals – right where their hands are placed (and phone if they happen to pull it out).

While these are industry-specific examples, any business can easily implement SMS marketing and build a solid list by having simple postcards with the opt-in, on-hand!

2. I didn’t say QR was a waste – You simply need to get creative with those darned things!

They certainly are not a waste in any aspect, with the increasing number of people who utilize smartphones. Even people who don’t are familiar with them by now. These funky boxes of “quick response” codes are wonderful tools when you actually think outside the basic box though. Implementing QR code functionality in ways that will either greatly benefit your customers or impress the heck out of them with creativity, will win them over. QR codes have become a saturated phenomenon, so you’ve got to stand out from the crowd. One example, as the mobile infographic above suggests, is placing QR codes on price tags so that customers can do things like: compare competitor prices, tally total costs, calculate savings, or redeem discounts – all right then and there. Mobile consumers build trust with your brand when the sense of reward is obtained; that sense/trust is invoked or conjured up really as easy as them simply utilizing their gadget in a new or interesting way. See this list for a great bunch of unique suggestions.

3. Do thorough analysis on the experience customers get when they interact with you in mobile modes.

How to go about that exactly? Your analysis should include:

  • Testing and analyzing how every single aspect of your website looks and functions in a variety of devices. If you don’t have responsive design implemented into your website’s design/coding, the results you’ll find with a peek on a phone will be startlingly bleak: a bunch of jumbled up and illegible content; useless. It’s more important than every to have responsive design, and it covers all the bases – any size screen will be able to browse your site in an appropriate view. Do due diligence and check on small phones, smartphones, tablets, and every possible resolution of screen, and take your time. Every page. Every submission form. Every product display. Evaluate if any changes need to be made, and hire a pro to fix your errors an inconsistencies.
  • Have an e-mail newsletter going out too? This should also be optimized for mobile viewing or you’re losing out on tons of action. Consumers who spend their “reading time” on their mobile devices is at an increasing rate, and makes perfect sense, too. Who wants to sit at the same familiar desk when you can catch up on your favorite news sources and e-mail subscriptions while enjoying a fine seat on a park bench on a perfectly sunny day?

4. If you haven’t tackled it already, optimize for mobile searching. I urge you!

An overwhelming portion of searches (1 in every 7) are being performed on mobile devices, and a hefty portion of those searches happen while customers are in-store even. What bases need to be covered for a perfect-10 score on the mobile search scale?

  • First, be sure you have all of your correct information filled out on your Google+ Page listing (formerly dubbed a “Google Places” listing) which appears on the Google Map when people search for your services. Also, more obviously, when they search for your business name. Go the full distance, and be sure to add photos to your profile, descriptions, and try to get reviews from happy customers. This listing may be the only impression your business has the chance to give before a mobile user decides which local business to patronize.

Once you’ve got that taken care of, don’t stop with filling the profile out. Search engine results, especially in local markets when mobile users search, can be highly competitive. Just because you have more reviews than your competitor means that you will outrank them on the map (although reviews are necessary components to beating them out). Much more than that goes into ensuring a top spot on Google and chances are if you’ve thought about being #1, your competitors have too. So where do you fall in the results? Hire a professional search engine marketing specialist to implement a campaign that will secure your local spot. Also, a true professional SEO will not just wing it with where you’re going to pop up (as in, which search terms will be queried and you’ll be the top result for), but they will perform keyword research to analyze what EXACT search terms are getting the most search volume. Keyword research and targeting could be put into an easy analogy: it’s essentially figuring out where the jack-pot school of fish are hiding out in most frequently, when you’re examining the territory of the lake you’re fishing in. But, seriously, I can’t stress enough how important it is to tackle this now rather than let time tick away – because according to Social Media Today

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Blogging, Branding & Design, Search Engine Marketing

Are Your Images Optimized for the Web?

August 3, 2012
Image Optimization for the Web


When optimizing images on your website for the best web-based results, there’s two major things, or entities rather, you should have in mind: optimizing for your visitors and optimizing for search engines.

Let’s start with the first group: your audience.

 

User experience when visiting websites is quite obviously crucial, and visual experiences with images aren’t ones you should neglect or overlook in any way, including the following ways:

Be relevant. The saying is true: “A picture’s worth a thousand words.” The foremost thing you should keep in mind is how and what your selected pictures are speaking to your audience. They will have a great deal of influence over the way a visitor perceives your brand image and the values you represent. Pictures and their relevancy and context when chosen exceptionally well, will also stick in readers’ mind, remembering your content and making a greater impact.

Consider size. When the shoe fits, wear it. If you’re able to pull off a cowboy boots, go for it. Sometimes some sandals are all you need, though. What am I even getting at here? Size and style of your images plays an important role in the way your visitor emotionally connects. Large pictures can have a large impact; small pictures give small return to your reader.

Load time and file size. Even though we’re living in a digital age, we must still be mindful of our bandwidth behavior. To ensure a good user experience, make sure your actual image files aren’t too large to cause loading like a tortoise. Why does this happen and how can you fix it? Oftentimes, the quality of the photo is too high–the higher the setting for quality, the bigger the file size will be. Strike a balance. Also, a your images could be formatted for print settings. Adjust your dpi in Photoshop if it is too high (72 is a good place to be). Load time also effects SEO.

Now what about optimizing for search engines?

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Blogging, Local & Small Business, Search Engine Marketing

Website Marketing Analysis Part 1: Building Your Toolbox

July 25, 2012
website-marketing-analysis-tools-and-tips


One clear sign that you are not executing your online marketing plans effectively is if you forget to tidy up those plans with the important (should be first) step of analysis. Website marketing analyses don’t need to be expensive, although letting the pros handle the, otherwise raw data, will save you time and error, but business owners who shy away from the reality of analysis altogether will senselessly fail to evaluate what the highest return on marketing investment is—and what it could be.

Business analysis doesn’t always need to be complicated.

Despite pitfalls that may be placed in the way success along the way, if all innovators and thinkers were to neglect performance testing, we would have never had the great inventions come along like light bulbs and motor vehicles. While Edison and Ford worked tirelessly at never giving up, they never reached their goals without also figuring out exactly what was and wasn’t working—and changing.

If you want to improve the way your website is performing, capturing leads, making money, and getting the right idea across to you audience, you must face the facts (and figures). The analysis behind web marketing can seem especially confusing within business, but the tips and tools within this series will help you to do so more successfully, without as much time, and definitely without so much of that complicated thing called guesswork.

Turning Guesswork into Yes-work. What’s the first step to managing and analyzing your website marketing? You have got to say YES, first, to enabling the process. If you don’t have any web traffic analytics tool installed onto your website, you are essentially saying no—let’s not care about how all this work pans out in the long run. A great list of tools to get you going and help you say YES, loud and clear:

Free Website Marketing Analysis Tools:

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Blogging, Search Engine Marketing

SEO Tips for 2012: How to Stay Ahead

July 1, 2012
tpm


The SEO world is in a state of flux right now, and most of us know with all “actions”, there is a very adequate “reaction” (shoutout to Sir Isaac Newton) . By that I mean, although the SEO world is going crazy post-Penguin, and SEO seems to become a more esoteric process, this of course leaves a lot of room for success for the people who decide to figure out how Google works, post-Penguin – if so many cannot figure it out.

Penguin was directed toward link spammers, and although there had been rumors of link penalties for years preceding Penguin, they’re now a very real thing. It was inevitable, and for all the damage it has caused people (none yet for TPM), it has opened up so much opportunity in people dropping out of the game, because they can no longer mindlessly create unreadable content, post it to a site, and send thousands of spam backlinks to be ranking for high earning terms. The way to do SEO now is be natural, and although that has always been our opinion, it is really truly the “only” way now. Here’s a couple tips for optimizing your site for proper SEO marketing in 2012.

1. Always use unique content.

If your blog is full of reposts, reblogs, or any unoriginal content, you are now much, much more unlikely to rank. Google wants to rank people who are naturally building authoritative, helpful, and UNIQUE websites. Why should they rank a site that just copies and pastes articles from others? It only makes sense that Google would want to rank the person who innovates within the field and who writes all their own content.

2. Cut back on keyword stuffing

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Search Engine Marketing, Social Media Marketing

Social Media Strategies and SEO Strategies: One In The Same Practice

June 6, 2012
social-media-ball


The main principle behind marketing is simply getting your message across to more customers. With all the jargon and “mysticism” assorted with Search Engine Optimization today, sometimes we forget about the inner-most core of our objective, which is just simply the fact that exposing more people to your message, preferably people who would be interested in what you have to offer, is something we should try to quantify and maximize.

Why Social Media vs. SEO is a Null Argument

SEO is immensely powerful for targeting exact audiences. If I type in “buy clothes” online, I probably want to buy clothes, right? Being #1 for a term like “buy clothes” is a wide-net example and entirely optimal for clothing stores with an online presence. However, if a fishing rod repair shop ranked #1 for “buy clothes”, it probably wouldn’t receive the same level of prosperity.

Although our main strategy for obtaining new clients is Search Marketing, Social Media is an amazingly effective way of not only improving your SEO authority with Google, but also, as most would assume, engaging people interested in your products you may not have met otherwise. Many social platforms are available to you, varying based on your needs: what is your niche? who is your audience?

One example: Twitter is really fantastic, and is something we personally spend a lot of time on, as it’s a brilliant forum of communication, arguably the most “sweeping” in the world, and for those reasons, can be incredibly successful for your business if you catch on to Twitter best practices and it’s unique communication methods. Twitter is pretty much the chatter of the whole internet in one streaming “world” and although tweets are brief, some of the most powerful messages and statements can be created and heard.

In fact, Twitter is the #8 most visited site on the web, so naturally, if you’re active on Twitter, have a lot of followers, retweets, or favorited Tweets, Google will see that you are likely more authoritative than a company that has none of these things.

This concept is KEY for present day SEO survival. Period.

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Search Engine Marketing

Content Writing Tips | How to Write Effective Content

June 1, 2012
writing seo content


Last week, I wrote an article extolling the value of content in today’s post-Penguin and post-Panda world. I can understand that writing fresh, unique content every day can be a largely daunting task (as it is for me sometimes, in between all of our business operations), but here are 3 great tips to help write some easy articles that you might not have thought about before, to get your site back ontop after Penguin.

1. Learn to be creative about topics.

Although you may think to summarize your business in a couple of sentences, and maybe it can be somewhat effectively done in that little space, consider writing individual articles for each topic. Think: if you have an electrician business, maybe you would write one article about new advances in wiring, one about effective wiring techniques that your business is now implementing, one about the different types of places you service, and maybe just one about general electricity! That’s already 4 articles, which is pretty close to a very respectable base for a website (although more content is ALWAYS better!). If you’re making a website for something, you should have a strong passion for it (especially your business), so it shouldn’t be too hard to make informative, exciting content.

2. Learn how to make lists.

List making is a very powerful “trick” that virtually ALL media outlets use in order to pump out effective, readable and organized content. Think of a paradigm within your business/the business your website is involved in, and just force out the words. That isn’t to say, publish bad content, but 9/10 when you feel there’s “nothing left to write about”, you’re just not being very creative about what you have to write about. After all, if you’re doing your business most of your life, you should have plenty of things to share, even if they are stories or words of wisdom.

3. Strive for being informative and unique.

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Search Engine Marketing

SEO 2012: Post Penguin Update SEO

May 15, 2012
investing


SEO: Post-Penguin

SEO has changed very fundamentally in the past few weeks (namely April 24th and April 19th), with the advent of the newest version of Panda, and the to some, insidious new creature themed update: Penguin.

Panda has had SEOs running for the hills since it’s inception near 2 years ago, and it’s really no wonder why. Many of the top sites before the Google Panda update were the result of a very sketchy techniques, for example, Auto Blogging, which is essentially grabbing content automatically from some aggregative source such as Youtube, Yahoo News, ETC.

Panda essentially made it so that it forced web masters to use only completely original content on their website if they wish to rank. The key is to not spam.

Now, the Penguin update.

So many SEOs concentrate on building links, no matter what they are, for the exact target keyword they want, with very shoddily “spun” content. People have been saying this for quite awhile, but it’s better to have a steady stream of links, from varying calibers of value, rather than “blasting” artificial high quality links.

People’s Marketing, and none of it’s clients, nor side ventures, have ever had a problem with either of these updates. We focus our SEO campaigns on the most organic, relevant basis possible, in a way that is essentially impossible to be depenalized. The bottom line is, spam is out, and relevant, helpful content, that’s not artificially backlinked is in.

Contact us today to find out how we can rank you higher, what terms your business SHOULD be ranking for in terms of maximum profit for your target market. We now offer free customized, detailed reports and analyses, so please click the link below and fill out our short form to find out more about the targeted internet traffic (and every marketer worth his salt knows that traffic=money, as much as any other businessman knows that time equates to the same) that you’re missing out on every day.

[modal name="Free market research offer"]Get A Free Market Report[/modal]

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Blogging, Local & Small Business, Search Engine Marketing

The Road Map to Targeted Website Traffic

April 23, 2012
targeted-website-traffic-success


Harnessing the power of the web may seem elusive if you don’t fully understand how to gain targeted website traffic. The road to online business success is not one that is necessarily the less beaten path, but it is by no means one that is traveled by accident.

Targeted Website Traffic

 

If you want to find your way to qualified leads and vice versa—qualified, interested, and highly targeted traffic—you must plan a precise route that will lead to communicating with your target audience in the best way possible online. The best way to steer targeted website traffic in your direction and the best way to gain the most qualified leads online is one in the same–through inbound marketing.

Inbound Marketing Through Search Engines Leads to Targeted Website Traffic

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