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using social media for marketing

Blogging, Local & Small Business, Search Engine Marketing, Social Media Marketing

Using Social Media for Marketing | Small Business Blogging Part 1

December 20, 2011
blog-guy


How Using Social Media for Marketing Means Blogging

Using social media for marketing is best done when your plan includes both exceptional Search Engine Optimization (SEO) and blogging. Social Media Marketing is an integral component to any SEO plan, especially if you are promoting a blog, business, or both, in order to achieve a higher ranking on Google. Blog owners who are familiar with the blogging community and social media, understand the importance of social sharing. They are also familiar with nuances of it, like page rank and the difference between dofollow and nofollow links.

If you are a local or small business owner who is new to either SEO, blogging, social bookmarking, or using social media for marketing, then this article is directed at you (or if you’re anybody new to blogging really :-)). A follow-up to our previous post last week about Social Bookmarking, this post will be the first of a mini-series of posts that will cover topics that are related to blogging and aimed at small business owners. To aid in their integration of blogging into their online marketing plan and using social media for marketing, at TPM one of our biggest aims is to help in the understanding of Search Enginge Marketing (SEM).

SEM, Social Media, and Blogging all go hand in hand!

Small Business Blogging Part 1: Nofollow and Dofollow Links

In this our first part of the series, and as a transition from our Social Bookmarking post, we’re going to cover the difference between dofollow and nofollow links and their importance in giving your site authority.

First: What Is Page Rank?

To first understand what roles these links play, you must understand the concept of page rank. In our post last week we talked about page rank and how it can be increased by gaining backlinks from other high page rank websites. To increase your page rank, you don’t need only high page rank backlinks, but any time you increase your backlinks, you increase your page rank too. It is important to note that in order to have a solid grip on your SEO plan, you must include gaining backlinks from authoritative, high page rank websites.

Nofollow vs. Dofollow

The vast gap or difference that separates nofollow links from dofollow links is their ability to pass on page rank. As you can assume by name, nofollow links are the less praiseworthy of the two. They are links that are coded to tell Google not to pass on the page rank on to the targeted website. Wikipedia defines nofollow as, “a value that can be assigned to the rel attribute of an HTML a element to instruct some search enginesthat a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring.”

An example of a nofollow link is: <a href=”http://www.site.com/

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Blogging, Local & Small Business, Search Engine Marketing, Social Media Marketing

Social Bookmarking for SEO | Best Practices

December 16, 2011
Using Social Media for Marketing


How Beneficial is Social Bookmarking for SEO?

Or maybe a better place to start is–What is Social Bookmarking?

Using Social Media for marketing is almost a given nowadays, however, many bloggers, website owners, and businesses don’t fully understand how beneficial Social Bookmarking for SEO (Search Engine Optimization) can be as a part of your Social Media plan. If you’re new to the idea of Social Bookmarking, then this is the article for you. Understanding and utilizing Social Bookmarking can be a very important strategy within your online marketing plans, especially if you plan on using Social Media and Search Engine Marketing to bring in traffic to your website.

Using Social Media for Marketing

To begin, Social Bookmarking can be defined as the process of web users saving, storing, organizing, managing, and sharing bookmarks of pages that can be found on the internet. Some examples of websites created for Social Bookmarking are Digg, StumbleUpon, or Del.icio.us. From a personal standpoint, Social Bookmarking is quite helpful for any individual who would like to access their favorite bookmarks or websites, not just from their home computer, but from any computer providing internet access. But apart from that, Social Bookmarking for SEO can do incredible wonders at helping promote your business online. How so?

Social Bookmarking for SEO Means Widening your Target Audience

When you add bookmarks to a Social Bookmarking site, along with your promotional content (blog posts, articles, links, photos, videos, etc.) you also add tags and descriptions to associate with it. Now, when the users who are visiting these Social Bookmarking sites come across your link or content, they are able to see everything that is associated with it. This gives them a chance to know what the topic or nature of the content is beforehand. On top of that, users are able to search for content on Social Bookmarking sites and if your links are tagged for topics related to what they are searching for they will be able to find you easier.

There are hundreds of thousands of users on Social Bookmarking sites, and tons of sites themselves, so of course by using Social Bookmarking for SEO for your business or website will be casting its PR nets much farther out; this will certainly help drive traffic to your website and get the word out about your business online. Through tagging, you will be able to channel a targeted audience to your website because visitors of Social Bookmarking sites often search for things that are actually of their interest. There is a major difference between just simply using Social Media for marketing and promotional purposes and using Social Bookmarking to drive specific groups of people with specific interests to your blog, website, or business.

How Does Social Bookmarking Help Search Engine Ranking?

Social Bookmarking is an integral part of a Search Engine Optimization plan. While an SEO plan cannot survive off Social Bookmarking alone, it can be a vital life-force in creating authority for, and consequently creating traffic to, your website. You can increase your page rank and gain a backlink when you bookmark a page from your website on a Social Bookmarking site that is “dofollow” (we will cover more about “dofollow” and “nofolow” in a later blog post). Many Social Bookmarking sites are authoritative themselves, so when you gain a backlink from an authoritative site, your page rank and authority increases. Doing this will also help Google to “crawl” and index your links much faster. If you are trying to utilize Search Engine Marketing to rank favorably on Google, it is seriously vital to note that using Social Media for marketing and PR is awesome and surely gets the word out, but using both Social Media (think Facebook & Twitter) and Social Bookmarking (StumbleUpon & Digg) for gaining high-quality backlinks is more than awesome–it is your KEY to authority!

How to Get Started Social Bookmarking for SEO

If you’d like to get started with Social Bookmarking for SEO on your own, here are 10 superb, high page rank Social Bookmarking sites to create profiles with.

1. Digg

2. Technorati

3. Del.icio.us

4. StumbleUpon

5. Squidoo

6. Reddit

7. Fark

8. Newsvine

9. Slashdot

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