Interactive Marketing involves not just conversation, but connecting with your audience. When building relationships and networking with your prospective clients, customers, and partners, you must nurture the perception of your company with both clarity and consideration. You must go beyond the ordinary and always towards the compelling.
It is especially important to do so in the online sector of advertising, as consumers are becoming increasingly aware of the options available to them, as well as shying away from marketing when it is bombarding and uninvited. So how can you ‘invite’ customers to accept, engage, and interact?