What Is The Key To Successful Social Media Campaigns?
The key to establishing successful social media campaigns that will reap real results for your business lies in how multi-faceted it is. And as a small business owner, finding the absolute most effective marketing strategy is your priority. This means focusing your social media efforts with niche targeted sites. While Facebook, Twitter, LinkedIn, and Google+ are all top social platforms that are highly beneficial for any company, expanding your social presence in other directions specific to your market will be the most successful social media campaigns because you will be reaching your target audience. Because woudn’t the most successful social media campaigns be ones that actually help you to connect with many more possible prospects, customers, and business partners–campaigns that drive home sales from your ideal customers?
Setting up profiles on these social networking, social bookmarking, and social media websites will allow you to not only connect with more people, sharing ideas and content, but you will be increasing the authority and range of your link profile, giving Google more reason to favor your website and/or blog. Spending time creating successful social media campaigns that will additionally aid in search engine placement has become more and more crucial, as Google has begun to favor unique, quality content and social sharing more and more with every one of their “Panda” updates. Here you can read more general advice about how you can begin using social media for marketing your website or business. Successful social media campaigns begin with a clear focus on your target market.
Top Social Sites for Successful Social Media Campaigns | By Niche
Here is an expansive–and categorized!–list of the top social media websites, that can be of the most use for niche targeted social media marketing that will lead to success.
Art & Design
[photo via artush.deviantart.com]
Animals & Pets
Business & Professional
Computers & Tech
Cooking, Food, & Restaurant
Education, Reading, & Books
Family & Parenting
How Using Social Media for Marketing Means Blogging
Using social media for marketing is best done when your plan includes both exceptional Search Engine Optimization (SEO) and blogging. Social Media Marketing is an integral component to any SEO plan, especially if you are promoting a blog, business, or both, in order to achieve a higher ranking on Google. Blog owners who are familiar with the blogging community and social media, understand the importance of social sharing. They are also familiar with nuances of it, like page rank and the difference between dofollow and nofollow links.
If you are a local or small business owner who is new to either SEO, blogging, social bookmarking, or using social media for marketing, then this article is directed at you (or if you’re anybody new to blogging really :-)). A follow-up to our previous post last week about Social Bookmarking, this post will be the first of a mini-series of posts that will cover topics that are related to blogging and aimed at small business owners. To aid in their integration of blogging into their online marketing plan and using social media for marketing, at TPM one of our biggest aims is to help in the understanding of Search Enginge Marketing (SEM).
SEM, Social Media, and Blogging all go hand in hand!
Small Business Blogging Part 1: Nofollow and Dofollow Links
In this our first part of the series, and as a transition from our Social Bookmarking post, we’re going to cover the difference between dofollow and nofollow links and their importance in giving your site authority.
First: What Is Page Rank?
To first understand what roles these links play, you must understand the concept of page rank. In our post last week we talked about page rank and how it can be increased by gaining backlinks from other high page rank websites. To increase your page rank, you don’t need only high page rank backlinks, but any time you increase your backlinks, you increase your page rank too. It is important to note that in order to have a solid grip on your SEO plan, you must include gaining backlinks from authoritative, high page rank websites.
Nofollow vs. Dofollow
The vast gap or difference that separates nofollow links from dofollow links is their ability to pass on page rank. As you can assume by name, nofollow links are the less praiseworthy of the two. They are links that are coded to tell Google not to pass on the page rank on to the targeted website. Wikipedia defines nofollow as, “a value that can be assigned to the
rel attribute of an HTML a element to instruct some search enginesthat a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring.”
An example of a nofollow link is: <a href=”http://www.site.com/
How Beneficial is Social Bookmarking for SEO?
Or maybe a better place to start is–What is Social Bookmarking?
Using Social Media for marketing is almost a given nowadays, however, many bloggers, website owners, and businesses don’t fully understand how beneficial Social Bookmarking for SEO (Search Engine Optimization) can be as a part of your Social Media plan. If you’re new to the idea of Social Bookmarking, then this is the article for you. Understanding and utilizing Social Bookmarking can be a very important strategy within your online marketing plans, especially if you plan on using Social Media and Search Engine Marketing to bring in traffic to your website.
To begin, Social Bookmarking can be defined as the process of web users saving, storing, organizing, managing, and sharing bookmarks of pages that can be found on the internet. Some examples of websites created for Social Bookmarking are Digg, StumbleUpon, or Del.icio.us. From a personal standpoint, Social Bookmarking is quite helpful for any individual who would like to access their favorite bookmarks or websites, not just from their home computer, but from any computer providing internet access. But apart from that, Social Bookmarking for SEO can do incredible wonders at helping promote your business online. How so?
Social Bookmarking for SEO Means Widening your Target Audience
When you add bookmarks to a Social Bookmarking site, along with your promotional content (blog posts, articles, links, photos, videos, etc.) you also add tags and descriptions to associate with it. Now, when the users who are visiting these Social Bookmarking sites come across your link or content, they are able to see everything that is associated with it. This gives them a chance to know what the topic or nature of the content is beforehand. On top of that, users are able to search for content on Social Bookmarking sites and if your links are tagged for topics related to what they are searching for they will be able to find you easier.
There are hundreds of thousands of users on Social Bookmarking sites, and tons of sites themselves, so of course by using Social Bookmarking for SEO for your business or website will be casting its PR nets much farther out; this will certainly help drive traffic to your website and get the word out about your business online. Through tagging, you will be able to channel a targeted audience to your website because visitors of Social Bookmarking sites often search for things that are actually of their interest. There is a major difference between just simply using Social Media for marketing and promotional purposes and using Social Bookmarking to drive specific groups of people with specific interests to your blog, website, or business.
How Does Social Bookmarking Help Search Engine Ranking?
Social Bookmarking is an integral part of a Search Engine Optimization plan. While an SEO plan cannot survive off Social Bookmarking alone, it can be a vital life-force in creating authority for, and consequently creating traffic to, your website. You can increase your page rank and gain a backlink when you bookmark a page from your website on a Social Bookmarking site that is “dofollow” (we will cover more about “dofollow” and “nofolow” in a later blog post). Many Social Bookmarking sites are authoritative themselves, so when you gain a backlink from an authoritative site, your page rank and authority increases. Doing this will also help Google to “crawl” and index your links much faster. If you are trying to utilize Search Engine Marketing to rank favorably on Google, it is seriously vital to note that using Social Media for marketing and PR is awesome and surely gets the word out, but using both Social Media (think Facebook & Twitter) and Social Bookmarking (StumbleUpon & Digg) for gaining high-quality backlinks is more than awesome–it is your KEY to authority!
How to Get Started Social Bookmarking for SEO
If you’d like to get started with Social Bookmarking for SEO on your own, here are 10 superb, high page rank Social Bookmarking sites to create profiles with.